Authored by Bob Bly, described by McGraw-Hill as “America’s top copywriter,” The SEO Handbook for Modern Marketers is an educational ebook sold at $39 (regular listed price $59) through searchenginemarketinghandbook.com. The guide covers organic search engine optimization techniques for improving rankings on Google, Yahoo, and other major search engines without relying on paid advertising.
Content areas include keyword research strategies, domain name selection, blog optimization, mobile-friendly design considerations, local SEO, voice search optimization, and link-building approaches. The handbook also addresses Google’s Panda algorithm and PageRank factors as they affect organic visibility.
Bly presents supporting data on the ebook sales page: organic search generates over 80% of web traffic, and Google processes more than 1.2 trillion searches annually. Case studies cited claim clients achieved $10 million, $42 million, and 1,500% revenue increases through SEO strategies covered in the material. The guide is positioned as an alternative for small business owners who want to manage their own SEO rather than hire consultants, who are noted to charge $1,000 to $3,000 per day.
A 90-day money-back guarantee accompanies the purchase. Buyers receive a bonus report on email marketing tactics alongside the main ebook. The target audience is explicitly small business owners and solo marketers seeking practical, actionable SEO instruction without agency costs.