Wiley’s author services guide covers search engine optimization practices for book authors preparing manuscripts for electronic publication. The resource targets writers whose works will appear in Wiley’s digital book editions, providing concrete recommendations for improving chapter discoverability across search engines and online databases.

The guide advises authors to supply an abstract and a list of keywords for each chapter. Recommended abstract length is 50 to 150 words, paired with up to 10 keywords per chapter. Chapter titles should be direct and specific, and the guidance warns against metaphors and colloquialisms that may not translate accurately for global audiences discovering content through search queries.

Heading structure should follow a clear and consistent hierarchy with up to three subheading levels. For citations and internal cross-references, the guidance discourages locators tied to page numbers, recommending fixed references such as section numbers or figure identifiers (e.g., Section 2.2 or Figure 3.6) that remain stable across different digital formats and screen sizes. Multi-panel images should use numerical labels rather than directional language, which can lose meaning depending on how a page renders on a given device.

Reference lists and bibliographies should be placed alongside their relevant chapters rather than consolidated at the end of the book, supporting standalone discoverability of individual chapters. The underlying goal across all recommendations is to increase reader engagement and accessibility as chapters circulate in varying digital environments.

authorservices-ppd.wiley.com/author-resources…