Charlotte, NC-based Wray Ward is a marketing agency that offers SEO and paid search services through its Connections division, located at 2317 Thrift Road, Charlotte, NC 28208 (phone: 704-332-9071). The agency holds Google Partner status, with team members carrying Google Ads certification, and works extensively with Bing Ads in addition to Google platforms.
SEO services listed include SEO audits, keyword research, on-page optimization, technical SEO diagnosis, and competitive analysis using specialized tools. Paid search services cover SEM campaign management, budget optimization, and performance reporting. The agency builds custom visual dashboards for client reporting and conducts ongoing measurement and analytics review as part of its search programs.
Wray Ward describes its approach as audience-experience focused, combining organic and paid search strategies rather than treating them as separate channels. The agency collaborates internally with content specialists, creative teams, and digital production staff to deliver integrated search campaigns. Strategy planning includes user experience assessment and site architecture review to support both technical ranking factors and ad quality scores.
The agency states its search programs perform above industry averages and prioritizes data-driven refinement over speculative tactics. Wray Ward serves clients seeking competitive search visibility and positions its Connections division as the hub for analytics review, audience research, and cross-channel search strategy that coordinates organic rankings with paid placement.
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