Authored by Grégory Coste and published October 24, 2024, this tutorial on Appvizer explains how to perform competitive website analysis across SEO, SEA, and SEM disciplines using the Ranxplorer tool. The guide walks through a practical framework for evaluating competitor websites, beginning with keyword analysis and URL examination to identify who competes in a given search space. Key steps covered include identifying direct competitors, discovering untapped keyword opportunities the reader’s site is not yet targeting, finding related keywords, and surfacing user questions relevant to a niche. The article illustrates its methodology using two French recipe websites, Marmiton and Cuisineaz, as working examples. A specific numerical example demonstrates that moving from position 3 to position 1 for the keyword “crepe recipe” could yield approximately 49,200 additional monthly site visits. The guide identifies four core capabilities that high-performance SEO tools should provide: website analysis, competitor assessment, theme selection guidance, and keyword strategy support. Ranxplorer is the primary tool demonstrated throughout the article, with the tutorial framing competitive keyword research as foundational to improving search visibility and acquiring new organic visitors. The piece is categorized under Appvizer’s marketing and SEM editorial section, positioning it as instructional content for marketers seeking to benchmark against competitors and identify gaps in their current keyword coverage.

www.appvizer.com/magazine/marketing/sem/tutor…