Well Optimized SEO is a Denver-based, LGBTQ+ and woman-owned company serving small businesses in Colorado and across the United States. Its flagship educational offering is a four-session workshop series structured to build SEO knowledge in-house for small business owners who want to understand and manage their own optimization work.
The four workshops are scheduled throughout 2025: SEO Kickstart (January 22), Content That Converts (April 23), Tech SEO Basics (July 23), and Measuring SEO Success (October 29). All sessions run 45 minutes on Wednesday evenings at 5:30 PM MT / 7:30 PM ET and are recorded. Attendees who miss a live session can view the recording afterward, and mid-year bundle purchasers receive immediate access to recordings and resources from sessions already completed.
Curriculum topics across the series include keyword research, metadata best practices, search intent, content strategy, site speed, URL structure, and analytics. Instruction focuses on free tools, specifically Google Search Console and Google Analytics. Pricing is $39 per individual workshop or $99 for the complete four-session bundle.
Beyond workshops, Well Optimized SEO provides ongoing SEO services, paid media management, and email marketing for clients who prefer to outsource rather than learn the work themselves. The workshop format, combining live sessions with recordings and supplemental resources, is designed to accommodate small business owners with limited time who cannot attend all events on their original dates. Contact: heather@welloptimizedseo.com.
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