Serving more than 1,400 staffing and recruiting firms worldwide, Haley Marketing Group delivers SEO and AI Overview Optimization (AIO) tailored specifically to the staffing industry. The company’s service scope extends beyond conventional search optimization to include Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), positioning clients to appear in AI-powered results alongside traditional search engine rankings.
Core deliverables cover data-backed keyword research using industry-specific staffing terminology such as VMS, MSP, and VOP, content optimization for both human readers and AI systems, SEO content creation targeting employers and job seekers, and geo-expansion strategies built around location-specific content pages. The engagement process follows defined stages: setting SEO goals, competitor analysis, site optimization, content creation and refresh, and ongoing performance reporting.
Published client results include a CDL driver staffing firm achieving a 92% increase in organic traffic, an executive search firm ranking for “best insurance recruiting company” within ChatGPT responses, and a hospitality recruitment agency generating ten job order leads within its first six months. Named team members include Senior Marketing Strategist Shaun Chojnacki, Chief Strategy Officer Brad Smith, and Digital Marketing Advisor Amelia Foti.
Complementary proprietary tools available to clients include Talent Showcase and RogIQ. Prospective clients can request a cost estimate through the company’s website contact forms.
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