SEO Notebook is a weekly SEO newsletter and educational resource founded by Steve Toth, with a subscriber base of over 20,000 readers from companies including Wirecutter, Shopify, and Ahrefs. Toth brings more than a decade of SEO experience, having served as SEO Strategy Lead at FreshBooks and as founder of SEO That Ranks, a boutique consultancy focused on growth-stage companies.
Notable achievements cited on the site include ranking number one for multiple keywords with over 300,000 monthly searches, generating 50,000 daily clicks and 500 newsletter signups per day for FreshBooks, and earning over 700,000 in traffic value annually through Brainstation. Toth was a top-rated speaker at the Chiang Mai SEO Conference in 2023.
The service delivers actionable SEO strategies to subscribers each week via email newsletter. Free resources offered to subscribers include spreadsheets covering internal linking, CTR benchmarking, and backlink planning. Named clients and employers beyond FreshBooks include MappedIn, Mejuri, and Integrately. The newsletter emphasizes revenue-driven SEO outcomes rather than vanity metrics, positioning it as a practitioner resource for marketers and SEO professionals who want implementable tactics rather than general industry commentary.
Consultation services are available through a “Work With Me” section on the site. The resource functions as both a subscriber-supported newsletter and a platform for Toth’s consulting work, connecting applied SEO experience from enterprise campaigns directly to the weekly content delivered to practitioners at named technology and media companies.
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