SEO by the Sea is an SEO agency and research blog based in Carlsbad, California, operated by Bill Slawski, who serves as President. Slawski is also Director of SEO Research at Go Fish Digital, a partner firm headquartered in a separate office reachable at (703) 596-1353 between 8:00 am and 4:00 pm EST.
The agency offers SEO training and coaching, link building strategies, keyword research, technical SEO audits, and local search optimization. A defining specialization is semantic SEO: Slawski systematically analyzes search engine patents and white papers filed by Google and other major search engines to extract methodological insights that inform client strategy. This patent-analysis approach is documented extensively in the SEO by the Sea blog, which covers topics including semantic search, machine learning, voice search, and algorithm research, with archives dating from 2005 to present.
The blog functions as an educational resource on SEO methodology, with posts exploring how search engines interpret queries, rank pages, and handle natural language. Categories span technical ranking signals, patent filings from major search platforms, and emerging areas such as AI-driven search. The site’s dual role as both an agency and a long-running SEO research publication distinguishes it from pure service providers.
Direct agency contact is available by phone at 1 (442) 244-0941, Monday through Friday, 9 am to 5 pm PST.
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