Aliso Viejo, California-based RizeUp Media focuses exclusively on SEO and digital marketing for law firms, with more than 15 years of industry experience under founder Travis Hoechlin. RizeUp Media serves approximately 350 law firms nationwide across a range of practice areas, working with solo practitioners through firms employing five to ten attorneys.
Services include website development on WordPress, search engine optimization, social media management, pay-per-click advertising through Google AdWords, and Local Service Ads management. The agency places particular emphasis on content created by lawyers or former lawyers to ensure legal accuracy and compliance standards are maintained throughout client websites.
Methodology centers on a proprietary software tool that analyzes competitor websites to identify keyword targeting opportunities. The agency focuses on conversion optimization and referral generation, and prioritizes quality backlinks sourced from topically and geographically relevant sites. Travis Hoechlin recommends that smaller law firms target niche practice areas and specific geographies when beginning their SEO efforts, rather than competing broadly. The agency also advises clients to answer phone calls promptly, citing a 65% average answer rate among its current client base as a benchmark.
RizeUp Media advocates white hat SEO practices and advises against shortcuts that risk Google penalties. The content-by-lawyers approach is central to its differentiation: published material is written by attorneys or former attorneys to maintain legal accuracy and avoid credibility-undermining errors. Hoechlin also prioritizes backlink quality over volume, sourcing links from sites with topical or geographic relevance to the law firm rather than pursuing broad link schemes. The company can be reached through its website at www.rizeupmedia.com.