Mervin Lance Calabia is a freelance SEO consultant based in Australia who helps businesses achieve organic growth through search engine optimization. His core specializations include B2B SEO for machinery, equipment, and SaaS startups, and local SEO with Google Maps certification, including a claimed 99% success rate reinstating suspended Google Business Profile listings. Services offered encompass SEO strategy, content SEO, on-page optimization, technical SEO, and off-page link building. He has consulted with digital marketing agencies across North America, Europe, and Asia Pacific, managing campaigns ranging from thousands to hundreds of thousands in budget. A highlighted case study describes a national Australian manufacturing brand that achieved 145% organic traffic growth in 61 days. Testimonials on the site highlight his attention to detail, honesty, communication quality, and ROI-focused results. The homepage leads with the headline “Helping brands amplify their visibility and discoverability through SEO,” and invites prospective clients to book an appointment. Contact channels include two email addresses: one at mervinlance.com and one at gmail.com. The consultant maintains a social presence across LinkedIn, Twitter, Mastodon, Reddit, and YouTube. The site is structured as a personal consulting brand rather than an agency, positioning Calabia as an independent practitioner serving clients internationally. His experience spans both B2B and local business contexts, with particular depth in technical and off-page work. The combination of Google Maps certification and a niche focus on machinery and SaaS sectors differentiates the offering from generalist SEO freelancers.

mervinlance.com/