SEOTesting is an SEO measurement platform developed by SanityCheck.io Limited, a UK-registered company (company number 11023704). The platform integrates with Google Search Console and Google Analytics to quantify the impact of content changes, technical SEO work, and AI-search optimizations through before-and-after testing and SEO split testing methodologies.

Key features include time-based SEO testing, SEO split testing, LLM testing, content decay reporting, keyword cannibalization detection, and AI traffic visibility analysis. The platform tracks which pages receive clicks from both traditional search engines and AI chatbots including ChatGPT, Gemini, Claude, and Perplexity, addressing the growing importance of visibility in AI-generated responses.

Notable clients listed include Shopify, Canva, Intuit, and carwow. SEOTesting holds a 4.8 out of 5 rating on G2 and a 4.9 out of 5 rating on Capterra. The platform serves in-house SEO teams, digital agencies, and independent consultants.

Setup requires no code installation or site modifications; integration is completed through Google Search Console alone. Automated reporting, annotation tools, content grouping, and stakeholder-ready visualizations are included to reduce manual analysis time. A free 14-day trial is available, with paid subscription plans offered for ongoing access.

The platform’s core value proposition centers on proving which SEO actions produce measurable results, enabling teams to prioritize changes based on demonstrated impact rather than assumptions.

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