Revenue metrics, not rankings, define the reporting framework at Firewire Digital, an Australian search marketing agency based in Newcastle. The team of eight specialists carries an average of eight years’ experience and positions SEO, Google Ads, and Generative Engine Optimization (GEO) as a single integrated engine rather than separate service lines.

Methodology centers on mapping keywords directly to profit-and-loss outcomes, running weekly tests, and surfacing results against revenue benchmarks. The agency reports $42 million-plus in managed ad spend in 2025 with a blended ROAS of 4.6x and claims $300 million-plus in total client revenue driven from search. Named clients include Hobbies Direct, which achieved 96 percent paid revenue growth year-over-year, Visit Newcastle, Study NSW, and Burke Mead Lawyers.

Service coverage spans technical SEO, content strategy, schema implementation, Google Ads management, and AI citation tracking across ChatGPT, Perplexity, and Google AI Overviews. The GEO offering focuses on securing brand mentions within large language model responses, treating AI search visibility as a distinct channel alongside traditional organic and paid results.

Minimum engagement is six months, with combined retainers starting around $10,000 per month. Firewire Digital serves brands across Australia, working remotely from its Newcastle base. The agency markets itself to businesses seeking search programs tied directly to commercial outcomes rather than traffic volume alone. Contact: [email protected], phone 1300 218 306.

www.firewiredigital.com.au/