Webbiquity is a B2B marketing blog authored by Tom Pick. This October 2020 article assembles responses from five named SEO experts, including Barry Schwartz, AJ Ghergich, Dixon Jones, and Mark Traphagen, covering ten challenging topics practitioners encounter in day-to-day optimization work.
The subjects addressed span link-building strategies, site quality evaluation, mobile-first indexing implications, iframe optimization, local SEO tactics, voice search optimization, competing in crowded markets, diagnosing ranking problems, and common SEO mistakes to avoid. Contributors draw on their professional experience to offer concrete, practitioner-level recommendations rather than introductory definitions.
Recommended tools cited by contributors include Ahrefs, Moz, SEMrush, Majestic, and Answer The Public, reflecting the standard toolkit in use at the time of publication. Experts consistently emphasize creating authoritative, user-first content, warning against purchased links and outdated optimization tactics. The phrase “focus on users first, Google second” is presented as a guiding principle throughout the discussion.
Key themes include the growing intersection of technical SEO and user experience, the shift to mobile-first indexing and what it requires from site owners, the mechanics of competitive backlink analysis, and the importance of integrating SEO with broader marketing channels rather than treating it as a standalone discipline. The article also covers local and voice search as areas requiring distinct tactical adjustments beyond standard on-page and off-page practices. Webbiquity’s broader content library focuses on B2B marketing strategy, making this article representative of the site’s applied, practitioner-aimed editorial direction.
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