GoodeSearch is an independent executive advisory firm specializing in search architecture, AI discoverability, and capital allocation strategy for enterprise organizations. Founded by Keith Goode, who brings over two decades of experience from Dell, IBM, and Cox Automotive, the company provides strategic oversight for executive teams rather than hands-on tactical SEO execution. The firm offers three core services: an Executive Advisory Retainer for ongoing counsel on search and AI visibility decisions; an AI and Search Visibility Audit for independent organizational assessment; and an Agency Oversight and Strategic Reset service for evaluating existing vendor performance and spend allocation. GoodeSearch explicitly positions itself as vendor-neutral strategic counsel, distinct from traditional marketing agencies focused on rankings and reporting. The company declines to perform keyword research, link building, or content production, and instead refers clients to specialized practitioners for those functions. The stated gap GoodeSearch addresses is between agency optimization centered on traffic metrics and executive needs for durable strategic outcomes. A growing emphasis on AI-driven discovery shifts shapes the firm’s advisory framing, guiding executive teams as search behavior evolves beyond traditional search engines. Contact is available via keith@goodesearch.com or by scheduling a strategic review directly through the site. Target clients include executive teams restructuring visibility investments and organizations preparing for AI-era search changes.

www.goodesearch.com/