Former Google Director of Operations Brad Wetherall now works as a Local SEO and AI Search consultant and speaker through Esquire Digital, a digital marketing agency. During more than 15 years at Google, he led teams responsible for Google Business Profile, Google Merchant Center, and Google Wallet, and oversaw optimization support for over 100 million businesses. His decade-plus managing Google Business Profile operations at the platform level gives him direct insider knowledge of how the system functions at scale.

Wetherall’s current consulting practice focuses on Local SEO strategy and AI search, helping businesses understand and adapt to how AI-powered search channels are changing local discovery. He also takes on speaking engagements, with recent appearances including Merchynt, the SEO on Air podcast, Near Media, and the Florida Justice Association.

Endorsements come from prominent local search figures including Joy Hawkins of Sterling Sky, Mike Blumenthal of NearMedia, and Ben Fisher of Steady Demand, three well-recognized voices in the local SEO community. This constellation of endorsers reflects a practice rooted in the local search space rather than enterprise or technical SEO broadly.

Esquire Digital serves as the organizational home for his consulting work. Contact is available at brad@esquiredigital.com. Wetherall maintains a social presence across LinkedIn, Instagram, TikTok, YouTube, and X.

www.bradwetherall.com/