Rachel Costello, Author at Search Engine Journal

Rachel is a Technical SEO Consultant at Builtvisible who spends her time researching and communicating the latest developments in search, as well as working with clients on maximising the organic …

www.searchenginejournal.com/author/rachel-cos…


 

RSC Digital Marketing – SEO, Web Design, Content Management

Rachel improved my SEO, resulting in higher search rankings and increased organic traffic. Her Google Ads campaigns were especially effective, with strong ROI and targeted traffic, from setup to ongoing optimization.

www.rscdigitalmarketing.com/


 

SEO Certification – Rachel Sheldon

About the Project I designed and developed this online certification course for HubSpot Academy to teach search engine optimization to a global audience of marketing professionals. Conducted needs analysis Worked with SEO subject matter experts Wrote video scripts and created visuals Filmed videos for 5 modules Designed and created assessments (5 quizzes, 60 question exam, worksheets, and …

www.rachelsheldon.com/seo-certification


 

The Qualifications You Need to Become a Search Engine Optimization Expert

This highlights the importance of having a strong search engine optimization (SEO) strategy in place for any business looking to succeed in the digital world. So, if you’re looking to become an SEO expert, make sure you have the qualifications and skills needed to help businesses rank higher in search engine results pages (SERPs).

joseluispg.com/en/the-qualifications-you-need…


 

Top 8 Search Engine Optimization Ranking Factors – IndeedSEO

Stay updated by reading this blog about Top 8 Google Search Engine Optimization Ranking Factors which helps to keep you one step ahead.

indeedseo.com/blog/search-engine-optimization…


 

How Google Ranks Websites: Complete SEO Guide – Web Pivots

Discover how Google ranks websites with our guide covering ranking factors, algorithm secrets, and proven strategies to improve search engine positioning.

webpivots.com/2025/07/25/how-google-ranks-web…


 

[Moz Ranking Factors] Ranking Factors Home – Moz

Note that these factors are not “proof” of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. Combining this understanding with both experience and knowledge of search engine algorithms can help lead to better SEO practices.

moz.com/search-ranking-factors


 

Search Engine Race: Foolproof SEO Strategies for Beginners

Search engine optimization (SEO) strategy is the backbone of any successful online presence. It involves a series of techniques and tactics aimed at improving your website’s visibility on search engine results pages (SERPs).

digitalhabibi.com/winning-the-search-engine-r…


 

Get In The Race: The PPC Sprint And SEO Marathon – Forbes

In fact, search engine optimization can be compared to a marathon — it typically takes a while before your SEO strategies see appreciable results, and patience is key.

www.forbes.com/councils/forbesagencycouncil/2…


 

The RACE Framework: A practical digital marketing strategy framework

5. RACE is commercial, based on a data-driven performance improvement process: It encourages a data-driven marketing approach that defines KPIs that digital marketers should include at each stage for setting targets, reviewing results using analytics and summary dashboards and continuous optimization.

www.smartinsights.com/digital-marketing-strat…


 

SEO for 2025: Your Guide to Winning the Search Engine Race

Discover the key SEO trends and strategies for 2025. Learn how to optimize your website for search engines, improve rankings, and stay ahead of the competition

alaukix.com/blog/seo-for-2025-your-guide-to-w…


 

SEO Is a Marathon, Not a Sprint. Here’s How to Win the Race

The goal of search engine optimization (SEO) is improving your website so it ranks number one on Google. Think of it like a marathon, not a sprint.

www.logicalposition.com/blog/seo-is-a-maratho…