SEO–short for Search Engine Optimization–is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen–in short, life itself–to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You’ll learn how to …
www.oreilly.com/library/view/search-engine-op…