SeoTools for Excel is an add-in plugin for Windows Excel developed by Bosma Interactive AB, a company headquartered at Lars Forssellsgata 30, 112 15, Stockholm, Sweden. The product was created by Niels Bosma and provides over 100 functions built for online marketers and SEO professionals who work within the Excel environment.
On-page analysis functions include HtmlH1, HtmlTitle, and HtmlMetaDescription, allowing users to extract and audit metadata at scale directly from spreadsheets. Off-page analysis tools include CheckBacklink for verifying external link status. The plugin integrates with Google Analytics and Majestic, enabling campaign data and backlink data to be pulled into Excel workflows without separate exports.
Additional capabilities include a built-in Spider crawler for site crawling, a custom Connector builder using XML format that allows users to create their own data connectors, and a library of helper functions: XPathOnUrl, RegexpFind, DomainAge, SpinText, and UrlProperty. Version 10.0 introduced support for Google Analytics 4 and ChatGPT functionality, expanding the plugin’s compatibility with current analytics infrastructure and AI-assisted workflows.
User testimonials on the site highlight the tool’s value for rapid prototyping of custom SEO diagnostics and for performing large-scale audits that would otherwise require dedicated software. SeoTools for Excel is available for download from the site, with pricing details accessible on the purchase page. The product targets SEO professionals and digital marketers who prefer spreadsheet-based analysis workflows over standalone software interfaces.
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