Washington D.C.-area SEO and SEM consultant Missy Cook has operated her independent firm since 2004, having transitioned from in-house marketing director roles. Her practice specializes in search engine optimization, paid search management, and analytics for small to medium-sized businesses across a broad range of industries.

Services include on-page SEO optimization, technical SEO audits, Google Ads management, Microsoft Advertising campaign management, analytics reporting, and SEO/SEM training for in-house marketing teams. Cook works primarily with websites built on WordPress and Drupal. Typical Google Ads budgets managed fall between $1,000 and $10,000 per month, with experience handling $40,000 monthly Google Grants accounts for nonprofit organizations.

Client industries served include law firms, financial services, medical practices, nonprofits, trade associations, construction companies, real estate developers, hospitality businesses, and retailers. Cook began specializing in search engine optimization in the late 1990s, accumulating more than two decades of hands-on practice before industry tools and platforms became widely standardized.

Methodology centers on keyword and competitor research, continuous monitoring of search algorithm updates, and transparent client communication. Ongoing clients receive monthly reporting through automated dashboards built in Looker Studio or Google Analytics. The firm emphasizes data-driven decision-making and clear communication as foundational values, positioning itself as a direct, accountable partner rather than a large agency with rotating account managers. Cook holds experience across both organic search and paid advertising channels, allowing the practice to integrate SEO and SEM strategies within unified campaign plans. The firm also offers white-label SEO and SEM services to agencies and web developers seeking experienced subcontracted support. Contact is available by phone at 202-422-8812.

www.missycookseo.com/