Three decades of digital marketing practice underpin Ian Lurie’s consulting business, which he launched in 1995. Lurie founded, built, and eventually divested Portent, Inc., a Seattle-based digital marketing agency, before transitioning to independent consulting and training work. His current practice spans SEO strategy, content development, and digital marketing consulting for both enterprise organizations and smaller businesses across B2B and B2C sectors.
The site outlines three primary engagement types available to clients: consulting projects, training programs, and conference speaking engagements. Additional offerings include written content and educational materials, with a guide titled “Teaching The Sh!t Out Of Everything” highlighted among available resources. Lurie’s professional emphasis centers on SEO and content as interconnected disciplines, with strategy work positioned as the layer connecting the two. The site does not disclose specific fee structures or name current clients, reflecting the positioning of an independent senior consultant rather than a staff agency.
Schema markup on the page lists core competencies as search engine optimization, digital marketing, and Dungeons and Dragons, the latter reflecting a personal interest Lurie states dates to 1978. Professional profiles are linked across Twitter, LinkedIn, Mastodon, Bluesky, and Threads, indicating an active multi-platform industry presence. The homepage orients itself toward organizations or marketing teams seeking senior strategic input on SEO and content, as well as event organizers looking for an experienced conference speaker. Lurie’s long tenure in the field, combined with the Portent founding and exit narrative, frames the overall positioning as one built on track record rather than volume or pricing.
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