SEO To-Do List is a free structured checklist resource for website search engine optimization, created by Nicholas Duncan. The resource organizes SEO work into five phases: Pre-launch (37 tasks), Post-launch (4 tasks), Weekly Tasks (6 items), Monthly Tasks (4 items), and Ad-hoc Tasks (6 items). Tasks within each phase are prioritized by importance level, labeled High, Medium, or Low, enabling practitioners to triage their workload systematically.

The pre-launch checklist covers technical SEO including site speed optimization, mobile-friendliness, HTTPS implementation, and structured data markup. On-page optimization tasks address keyword research, content creation, meta tag configuration, URL structure, and proper heading tag usage. Analytics setup is covered through guidance on implementing Google Analytics, Google Search Console, and Google Tag Manager. Post-launch activities focus on backlink acquisition and local SEO optimization.

Recurring maintenance tasks in the weekly and monthly sections include monitoring for broken links, tracking Core Web Vitals performance, and conducting competitor analysis. The resource links out to authoritative third-party SEO platforms, including Ahrefs, SEMrush, Moz, and Yoast, for supplementary learning on specific topics.

The site is offered at no cost and does not appear to require registration or login to access the checklist content. Nicholas Duncan invites feedback from users via X (formerly Twitter). The checklist is designed for website owners, marketers, and SEO practitioners who want a comprehensive, actionable task list covering every major optimization category from pre-launch through ongoing site maintenance.

seotodolist.com/