SearchPilot is an enterprise SEO A/B testing platform that splits pages rather than users, creating statistically similar control and variant page buckets to measure the organic traffic impact of site changes. The platform handles over one billion monthly requests distributed across eight global AWS data centers. Integration with any CMS is supported without coding requirements, using Proxy, API, or Edge deployment options. Analytics connections include Google Analytics, GA360, and Adobe Analytics.
Service categories cover dedicated SEO testing, Merchant Center testing, and GEO A/B testing. Compliance certifications include ISO 27001, PCI DSS, GDPR, and HIPAA. Named customers include M&S (Marks and Spencer), Petco, Skyscanner, and Adidas. Documented client results include a 190% annual SEO target reached in three months at M&S and a 42% organic traffic increase at KinderCare. The platform carries a 4.5 out of 5 rating on G2 and a 5.0 out of 5 rating on Gartner Peer Insights. Professional services support is available alongside the self-service testing platform.
SearchPilot targets large-scale websites and enterprise teams that need controlled, statistically reliable SEO experiments rather than manual or anecdotal evaluation of site changes. By isolating organic search as the measured variable, the platform allows SEO teams to attribute traffic shifts directly to specific on-page or structural changes, removing the ambiguity that typically complicates SEO decision-making at scale.
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