Published December 3, 2019 by Chris Angell, this article on the Authority Labs website identifies eight common reasons a website’s SEO performance falls short. Authority Labs is an SEO company providing rank tracking services, an SEO API, and a Reputation API.
The article covers mediocre content, poor keyword selection, lack of backlinks, neglecting social media, insufficient analytics monitoring, non-mobile-friendly site design, outdated strategies, and poor user experience as the eight core weaknesses. Each issue is examined to show how it drags down search performance and what a stronger approach looks like.
Content quality is addressed with a “quality over quantity” framing, noting that thin or average content fails to earn authority. Backlinks receive similar treatment, with the recommendation that links should come from authoritative sites rather than low-quality sources. Mobile optimization is highlighted with a specific data point: online shopping via smartphones reached $117 billion in sales in 2018, making mobile responsiveness a non-negotiable ranking factor.
The piece advises using Google Analytics to monitor performance and notes that effective SEO strategies typically require approximately six months to produce visible results. Social media participation is included as a supporting signal rather than a direct ranking factor. Authority Labs also offers free guides, case studies, and pricing details on their main website, with API documentation and support resources available for their rank tracking customers.
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